My lens on the mobile game market—patterns, shifts, and launches that matter. Observations from someone who designs and studies systems up close.
It’ll Create Its Own. Since I started studying the market, I see we’re entering a strange moment in mobile gaming. Puzzle, runner, idle, merge… every dominant hyper-casual or hybrid-casual genre is either saturated, stagnant, or heavily templatized. You can feel…
Why This Genre Still Holds the Keys to Scalable Hybrid-Casual Success Idle Arcade games once stormed the hyper-casual charts: tap to collect, automate to scale, repeat. But what started as a gold rush of low-CPI, high-churn prototypes has fractured under…
